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Roy Gutierrez

Roy Gutierrez is no stranger to building fast BMW M3s, since BMWs are both his passion and his business, thanks to his company, Torque 88, a lifestyle label for track car enthusiasts. Needing a rolling showcase with both practicality (to showcase his apparel) and trackworthy performance (to enjoy at the racetrack), Roy meticulously planned a unique build and chose European Auto Source (EAS) as his preferred tuner.

Roy’s F80 M3 was ordered in Hellrot Red, a color revered by both hardcore enthusiasts and purists alike, since it is shared with the BMW's flagship M3 that was introduced in 1985, at Germany's Frankfurt Auto Show.

Since BMW engineers have already done an excellent job, on the F80 M3, leaving little room for improvement, Roy and EAS worked together to identify select changes that would yield the greatest performance gains. Focusing primarily on the chassis, they chose top-of-the-line JRZ RS-PRO coilovers, coupled with Eibach springs. Dinan Toe Links and Fall-Line Monoball bearings round out other suspension-related upgrades.

Wheel corner upgrades include Brembo's 380mm GT kit, on all four corners, with a bright red caliper finish, to compliment the Hellrot exterior. In order to get a wider footprint to the pavement, Roy fit 275/35ZR18 & 305/35ZR18 Nitto NT01 tires on 18x10/18x11 Forgeline one piece forged monoblock GS1R wheels finished in Graphite. Motorsport wheel studs were also installed, for quick wheel changes, at the track.

Exhaust upgrades include Eisenmann downpipes with the BMW Performance Exhaust, in the rear. EAS also installed BMW Carbon Fiber Tailpipe finishers to lean up the overall look and pay respect to the flagship color. Other cosmetics include IND’s gloss black kidney grilles and fender gills and a gloss black M3 badge, on the decklid. Prepainted Hellrot bumper reflectors blend in, where the amber units formerly resided, on the front bumper.

Roy’s M3 is both a rolling billboard and weekend warrior, in an overall package that doesn’t beg for attention, but does command respect.

Vehicle Specs:
2016 Hellrot Red F80 M3, DCT Transmission

JRZ RS Pro with External Reservoirs/Quick Disconnects, (Eibach 550/750 lbs/in)
Brembo GT 380mm TYPE III rotors,
M-Performance Exhaust with Carbon fiber tips
Eisennman Downpipes (catless)
Fall Line mono-ball conversion kit/upper link spherical bearings
Dinan Toe Links
M-Performance Front Bumper Lip/Carbon Fiber Splitters
IND Gloss Black Kidney Grilles
IND Gloss Black Fender Gills
IND Gloss Black M3 Trunk Badge
IND PrePainted Front Reflectors
Motorsport Hardware Wheel Studs
Rennline Tow Hook
Forgeline GS1R Wheels, Graphite Powder Coat Finish
F: 18x10 ET22, Nitto NT01 275/35ZR18
R: 18x11 ET44, Nitto NT01 305/35ZR18
Owner: Roy Gutierrez
Make: BMW
Model: M3
Year: 2016
State: CA


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